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Claire With the Camera BLog

Case Study: Fundraising Coach and Consultant Louise

Updated: Jul 10, 2023

By Claire with the Camera, Brand Photographer Surrey

Fundraising Coach and Consultant Louise, went from hating having her photo taken (she wouldn’t even have a photographer at her wedding), to LOVING the shoot and her gallery!

Louise had just one profile photo that was taken several years ago, and she felt it looked very corporate and didn’t show her as the approachable, knowledgeable person she is.

By her own admission, Louise is not a visual, creative person, so during the planning session, I helped to unlock what she needed to refresh her website and make it much more personal, what thoughts and feelings she wanted people to have when they saw the photos, and what her business brand and values are.

As part of the planning for the brand photography session, I helped Louise to come up with ideas for the locations that would work well, what to wear and what props and accessories to include. Louise also invited a friend, so we could take some photos to show the great connections she creates with her clients.

Louise does a variety of work including 121s, group training (online and in person) and coaching, so we mapped out the 3-hour brand photography session, into the various themes that Louise needed photos to showcase.

As always, the 3 hours flew by and Louise spent most of it laughing! We also knew exactly what we needed to get, so could really focus on working through the shot list.

“Thank you so much for today, you turned something that something that could have been really difficult for me, into something really enjoyable so thank you so much.
The photos I saw looked really amazing and I’m really shocked, as I really don’t like having my photo taken! I’m really excited about having them on my website.”

The same week, I sent Louise the link to her online gallery where she could download all 100 photos taken at her brand photography session in Godalming, Surrey. These included photos for her LinkedIn and Facebook profiles, banner and cover photos with space around the for text, hero shots for the various sections on her websites, ones with clients, working at her desk, holding training over zoom and some photos holding a chalkboard, perfect for adding captions in Canva.

“The photos look really AMAZING Claire. Great variety and so many uses for social media - my VA will be thrilled when she realises we've finally got these to use!
They feel so me and definitely the brand that I want Summit to be.
Thank you so much Claire, you've done so well.”

It’s all about you!

For me, the most important thing about every small business brand photoshoot is that YOU end up with a gallery of PHOTOS THAT HELP YOU CONNECT WITH YOUR IDEAL CLIENT, so you can GROW YOUR BUSINESS. 💫 And to get to that place, I take you through a process to draw out what you love, your personality, what makes your business special and what a difference your business brings to others. 💫 I want you to feel COMFORTABLE and to ENJOY the shoot, as that will show through in the photos themselves. 💫 I encourage you to think about WHY you need the photos, and WHAT you are going to do with them, so you are EXCITED to have them, and you can quieten down those pesky mind monkeys! 💫 For me, it’s not about ‘perfect’ photos, it’s about photos that are PERFECTLY YOU 😊

What next

Want to be like Louise and help your brilliant business to connect and engage to get more clients? Follow this link, to book a no pressure Enquiry Call and take one step closer!

Claire with the 📸 x

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