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Claire With the Camera BLog

Case Study: What can up to date brand photos do for your business?

Updated: Jul 14, 2023

How up to date are the photos you are currently using to showcase your business? ❓Do they show the real and current you? ❓Do they reflect your business values, you and what you offer?

When I first spoke to the wonderful Emma from Emma Martin Mindfulness, she was very aware how out of date her photos were - the photos on her website, her profiles and all her promotional material were mostly just the same photo of her with blond hair… and she hasn’t been blond for 3 years! With a very limited number of photos, they also didn’t showcase ALL that her brilliant business, Emma Martin Mindfulness @emmamartinmindfulness, has to offer. Emma has grown her business to now include an amazing range of services, offering mindfulness in schools and to children, life coaching for mums and corporate wellbeing in the workplace, and she really needed photos to showcase this diverse range of services.

So it was time for an update!

Emma had an Essential Brand Shoot with me at The Marches in Woking Surrey. This hidden gem of a location, offered the versatile indoor and outdoor spaces Emma was looking for to reflect her brand and is a space she uses for some of her workshops, so it made perfect sense to have her small business brand shoot there. With a lovely modern look, clean fresh lines and a space offering a diversity of backgrounds in a compact space, it was perfect to allow us to create different looks to encompass the array of services Emma offers to different types of client, under one umbrella brand.

Thanks to my confidence building 'What to Wear' and 'Props and Accessory' Guides, Creativity Call and personalised shot list, all part of the Essential Brand Shoot package, Emma was completely prepared and ready to go by the time we got to her shoot day. And in just 60 minutes, we got a gallery of over 40 vibrant, on-brand, personality filled photos for Emma to select from!

And this is what Emma said when she received her gallery:

“🥳“Omgggg!!! These are AMAZING! I am BLOWN AWAY by the photos. I cannot believe how incredibly talented you are and they’ve exceeded all of my expectations Claire. Honestly absolutely AMAZING. Thank you so, so, so much!"

Here's a bit more from her 5* Google review:

Claire did an incredible job with my Essential Brand Shoot. I was so impressed with not just the shoot and fabulous images, but the meticulous attention to detail with preparation and planning to ensure the desired results.
My new brand photos have given me much more confidence on platforms such as LinkedIn where professional imagery elevates your profile. My website also looks more fluid and coherent and is a much better "shop window" for clients."

And when I asked her, what would you say to anyone thinking about having an Essential Brand Shoot with me, she said:

"Do it! You won't regret it. It's almost something you don't realise how much you need, until you are sitting on a beautiful, professional gallery of images that makes promotion and marketing SO effortless!"

Since having her brand shoot, Emma has used her brand photos to:

  • Update her social media profiles on Instagram, Facebook and LinkedIn

  • To update her website hero photos and content

  • To create new content on LinkedIn, Facebook and Instagram

  • To create regular email content to her email list

  • To create new leaflets and collateral for her events and classes

So if your photos are out of date or you’re fed up of making do with that one photo you think is okay, I would LOVE to help you get a curated collection of fresh, vibrant, on-brand photos.

Book your session on one of my Essential Brand Shoot Days and inject your website with personality, ignite your marketing potential and help your brilliant business to flourish!

Hope to speak soon.

Claire x

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