Read on to find out what brand photography is and how it could help your small business
Brand photography is the art of creating a library of bespoke photos and images, which represent a company or business, to help create a clear, consistent and recognisable visual identity.
To put it simply, brand photography encompasses every picture or image you use - but only if they are unique to your business! This means they are specifically created to fit with your brand colours, values, style and personality - not overused, generalised stock photography. Brand photos help to bring your business to life, so your ideal client can get a real sense of you and helps them understand you are the person for them!
Brand photos can include headshots and profile photos, team photos, photos of your products or services and many more engaging, storytelling photos. Here's my handy guide to the 12 types of photos I think every small business owner should have in their library of brand photos.
Brand photos can be used across all of your marketing channels - from your website to social media platforms, from blogs to PR photos, from printed materials to online advertising. Read 12 ways you can use your brand photos to maximise your investment.
As a business brand photographer in Surrey and the South East, my specialty is creating bespoke personality-filled brand photos for small businesses, entrepreneurs. Photos capturing the essence of you, to IGNITE your website and content channels, ready to get more visible and take your business to the next level.
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​How is brand photography different from a headshot?
A headshot is just that, a head and shoulders photo of you - nothing else. Whilst these have a place and can still be part of a brand shoot, headshots really are just one or two photos that you can use on your social media profiles, but not much else. I'm a strong advocate of moving away from the traditional, uninspiring corporate style headshots with a fixed studio background. In fact, I love capturing peoples’ personalities, to turn a headshot into a stand out, personality filled, profile photo!
Brand photography is about creating a much larger and varied gallery of photos. Photos that can be used to tell different stories about your business, across all of your platforms and channels over the coming year, to build up a consistent, recognisable and engaging business brand.
Brand photos should capture the essence of you and your business, from what you do, to how you work with clients, to what inspires you and all the unique little things that makes your business right for your ideal clients.
Brand photography with me, Claire with the Camera, will take you on a journey of discovery. My Brilliant Brand Shoot Builder will really help us to understand your brand, what’s important to you, your values and who and how your business helps. We can then bring this all to life through a whole library of on-brand photos that you LOVE and most importantly, that you can USE EVERY SINGLE DAY to inject the magic of you through all of your marketing channels!
Brand photography is about creating a varied gallery of photos that can be used to tell the different stories around your business to build know, like and trust.
Take a look at my album of previous brand photoshoots for inspiration
Why is brand photography important for your business?
Brand photography is all about producing an instantly recognisable, consistent and engaging brand, through stand-out imagery. Just like using the same logo, fonts and colours, the photos you use can help your audience get to know you, understand what you do and to see you as an expert in your field.
Great brand photos should help tell a story; from what's important to your business, how you work with your clients and the magic and passion you pour into it. They can be the catalyst for your content creation whether on your website or you social media channels. And can save you HUGE amounts of time as you no longer have to trawl the internet trying to find the right images for your posts.
Great band photos can also increase connection and inspire engagement and a stand out photo is much more likely to stop the scroll and encourage your audience to pay more attention to your content. Did you know, the human brain processes images 60,000 times faster than text, and 90 percent of information transmitted to the brain is visual?
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So a picture really does tell a thousand words!
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Did you also know that us humans remember only 10% of information three days after hearing it.. but on average by adding a picture, that recall leaps up to 65%!
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We are also wired to notice, remember, learn from, and respond emotionally to visuals. Particularly faces, so using on-brand photos (not overused stock photography) really can help your business stand out and get noticed! And showing you, the face behind the business might feel scary, but it's a big part of building and growing your business.
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Read my full article on 10 ways brand photography can help your business to GROW.
what type of photos do you get in a brand shoot?
From any brand photo shoot, you should end up with a whole range of photos that you can use across your website, social media channels and all of your marketing activity, from online to print. These will vary depending on you and your style and what you need for your business, so it's crucial to speak to your potential brand photographer about how they work and the photos you will get, before you go ahead.
All my brand shoots are crafted around what each individual business needs, to create the bespoke brand photos your business needs to grow and become more visible. And if you're not sure, I can help you work out exactly what you need for your business :)
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I encourage my clients to think about ALL of the ways and places they can use their brand photos, through my Brilliant Brand Shoot Builder process, to ensure we get exactly what you need!
One of my key USPs is to create a variety of photos from your brand photoshoot, to inspire your content creation, ignite your website and for all your marketing needs.
To get you thinking, read my 12 key brand photos every small business needs (all of which you can get from a brand shoot with me!)
Following a brand shoot with Claire with the Camera, you will have a set of unique, professional, on-brand photos to help you create fantastic, engaging, fun content for your website, social media and marketing channels.
Why brand photography isn’t just for large companies
Just as social media, websites, blogs, Google ads and all the marketing channels can be used by businesses of all sizes, so can brand photography!
If you want to get your small business more visible in 2023, grow your audience and create more leads, then brand photography should definitely be for you.
As small business owners, our businesses are a reflection of perfectly, imperfect us! Of the magic and passion we pour into our business, our values and all the little details that are unique to us. It's this uniqueness that makes our businesses so special and aligns us with our ideal client. The more you can show this and connect with your them, the more visibility and leads you can generate. Helping to stand out amongst the crowd and inspire people to support your business.
As a small business owner myself, I completely understand we have competing priorities and a variety of costs to cover and how challenging that juggle can be! So I have created my brand shoots specifically for small business owners, to give you photos that will help you everyday to market and grow you business. I want every one of my clients to get the most out of their brand shoot and to get the best value from their investment. Read this article to find out how you can maximise an investment in brand photography.
And did you know, when you break down my Be More You shoot package, it works out at less than £10 per photo! Which gives you an incredible ROI, when you consider all the places you can use your photos and the number of times they will be seen.
Who is brand photography for?
Did you know that brand photos can be the catalyst for your content creation, can IGNITE your website and enable you to build engagement and connection with your dream clients? Increasing your leads and ultimately helping your brilliant business to GROW!
This means that a brand photo shoot is for any small business owner who wants to get more visible to reach more of their ideal clients and connect with their audience!
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I tend to work with individual small business owners, solopreneurs, entrepreneurs and brilliant mums who are running their own business. Perhaps you are a start up and need some initial photos to start your marketing and update your social channels. Or you have reached the stage where you have done the initial ground work, you know your target audience, you are clear on what you offer and how you help people, you've honed your brand and now you are ready to leap forwards to the next level, I have the right package for your brand photo shoot!
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See the range of clients I have worked with and how having a brand shoot has helped them
What happens on a brand photo shoot?
A brand photo shoot should include a lot more than just the shoot day itself! As a specialist small business brand photographer, I know how important planning your brand photoshoot is, so I have created my Brilliant Brand Shoot Builder, to help reduce overwhelm and get you shoot ready! I want you to enjoy the process as much as possible and feel calm and confident on the shoot day.
My Brilliant Brand Shoot builder takes you step by step from the initial Enquiry Call, through to planning each part of the shoot (locations, themes, what to wear), to the shoot day itself and then 'ta-dah'... to your bespoke, on-brand gallery of professional photos that you can use to boost your brilliant business!
I want to help you get what you need from your shoot, whether that's hero photos for a new website you are doing, or storytelling photos to help you build your online credibility.
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I can help you work out the right location for your shoot, what props and accessories to bring along, how you can showcase your connection with clients and even what outfits to choose. But most importantly, I ensure it's all about capturing the perfect, imperfectness of YOU!
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I take pride in getting to know each of my clients, understanding your unique-ness and helping you feel more confident in what you need and how the photos can help you and your business. So by the time we reach the shoot itself, you are totally comfortable with me as your photographer and are excited for what we are going to get!
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On the shoot itself, we can then be laser focussed on getting the shots you need for your business, making the most of our time together. With everything planned you know what to wear, what we are aiming for and we can relax and have some fun together!
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You can read more about how I work to ensure my clients get what they need, through my Brilliant Brand Shoot Builder
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COMPLETE Your BRAND VISION & MOOD BOARD ACTIVITY
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join our PLANNING CONSULTATION CALL
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i create your SHOTLIST & timings
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enjoy your pHOTOSHOOT DAY!
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download your edited gALLERY
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gET more VISIBLE!
Find out more about a brand photo shoot in surrey
I hope this article has helped to give you an overview of brand photography and why it is important for your brilliant business!
I love meeting and connecting with new people, and would be delighted to chat more about how a business brand photo shoot could help your small business grow.
You can arrange a quick no obligation Enquiry Call to find out how we can work together, or feel free to drop me an email at claire@clairewiththecamera.co.uk.
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The aim of my service to you, is to provide bespoke, professional photos, BURSTING with personality to help you promote what you do, to showcase your business and to create content that connects and ignites your website and all of your marketing channels.
For me, it’s not about ‘perfect’ photos, it’s about photos that are PERFECTLY YOU!
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Claire x